CHALLENGE: Secure national and international publicity for Crisp online magazine through such media genres as radio, print, Web and television.

IMPLEMENTATION: Because we've solely been promoting 18-to-34 targeted online magazines since 1993's Trincoll Journal, our media list was already ample - over 1,000 personal media contacts including not only media interested in technology issues and events, but also media looking for stories related to our content, design, culture, business, youth, etc. Strong Bat's principals utilized their experience as professional journalists to craft press releases that are newsworthy - not merely promotional announcements, and to effectively pitch them using the phone rapport and polite persistence we've honed by pitching our own journalism - often to the very same editors and producers.

RESULTS: Our PR efforts paid off. In case you've already perused our recognition section, we won't inundate you with another listing of our media recognition and awards. Suffice it to say that we secured publicity in over 75 media venues - across television, print, Web and radio - including CNN, MSNBC, Advertising Age, Details, USA Today online, Vibe online, KFWB News 98 and Triple J, Australia's national youth and arts radio station reaching 2.5 million listeners. Again, for our full list and some doting press clips, you can check out our press section.