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Here's that quick survey clip - the introduction and a few sample questions: introduction
MADAM CLAIRVOYANT, AT YOUR SERVICE your new landlord says she'll paint your website's background any color you want (really). which category includes your color choice? ANSWERS: MEANING TO SURVEY PARTICIPANT: [Sample
answer: Dark/mysterious] Your answer represents the characteristic that you would
most like to see in your lifelong mate. FUNCTION FOR CLIENT:To
discern the color likes and dislikes of the reader so as to develop color
scheme/palette of Website, including background color and interface. sample question 2
you're about to go off on an
interview, you get to your door and see that it's pouring outside. how many rooms
do you rummage through for an umbrella before giving up, runnin' out the door,
and dodging those raindrops all the way to an available (fingers crossed) cab
down the block? MEANING TO SURVEY PARTICIPANT: [Sample answer: 4]
Your answer represents how long you're willing to stay in a relationship. FUNCTION FOR CLIENT: To find out how many pages deep 18-to-34 year olds
will go into a Website to find what they need.
you're on the subway headed
downtown, there's no one on the train, you look down and see a red velvet bag.
what's in it? ANSWERS: MEANING TO SURVEY PARTICIPANT: [Sample
answer: plane tickets] FUNCTION FOR CKS TEAM: to discern what contest prizes
users would prefer.
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[Return to market
research case study.]
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